PropPulse AI is an application published by MyMobiForce ("we", "us"). It helps a business manage its sales enquiries and contact them using an AI assistant over voice calls and WhatsApp. This policy explains what the app collects, why, who it is shared with, and how to have it deleted.
It applies to the PropPulse AI Android application
(com.smbai.mobile) and the backend services it talks to.
PropPulse AI is a business tool, so it handles two separate things:
| Data | When | Why |
|---|---|---|
| Mobile number | Sign-in | It is your account identifier. We send a one-time password to it by SMS to verify it is yours. |
| Name, business name, office address, email address | Onboarding and profile | To set up your workspace and to let the AI assistant introduce your business correctly on calls and messages. |
| Profile photo | Optional, in Settings | Shown only to you inside the app. |
| Catalogue content — property or product listings, descriptions, images | When you add them | So the AI assistant can answer questions about what you offer. |
| Knowledge documents you upload | When you upload them | To answer customer questions from your own material. |
| Support messages | When you contact support | To answer you. |
If you apply for your own phone number or WhatsApp business number, regulation requires us to verify who you are. At that point, and only then, we ask for a photograph of one identity document — Aadhaar, PAN or driving licence — and an optional selfie.
How those photographs are handled. They are stored privately, shown only to the reviewer assessing your request, and deleted as soon as the request is decided. Of the document number itself we keep only the last four digits, never the full number.
| Data | Why |
|---|---|
| Calls and messages your AI assistant makes on your behalf — audio recordings, transcripts and summaries | So you can review what was said, and so the assistant remembers context in a later conversation. Played back inside the app on the enquiry it belongs to. |
| WhatsApp messages sent and received through your connected number | To deliver the conversation and show it to you in the app. |
| Audio from your microphone during a test conversation or live voice session | To let you try the AI assistant before using it on a real customer. Used for that conversation only. |
| Usage and diagnostic data — credits consumed, campaign activity, app version, error reports | To bill correctly, to keep the service working, and to fix faults. |
| Push notification token (Firebase) | To notify you about replies, call outcomes and tasks. |
Payments are processed by Cashfree Payments. Card and bank details are entered with Cashfree and are never collected or stored by us. We keep only the outcome — amount, date, plan purchased and a transaction reference.
The app asks for each of these at the moment it is needed, and explains why before asking. You may refuse, and the rest of the app continues to work.
| Permission | What it is used for |
|---|---|
| Contacts | Only to let you pick people from your phone book to add as enquiries. We read contacts only while that picker is open, and we upload only the entries you select — never your whole address book, and never in the background. |
| Microphone | Only during a test conversation or a live voice session that you start. The app does not record in the background. |
| Notifications | To alert you to replies, call outcomes and due tasks. |
| Photos and files | Only for files you choose — a profile photo, catalogue images, an enquiry list, a knowledge document, a KYC photograph. |
We do not sell personal data, and we do not use your data or your customers' data to serve advertising.
Only with service providers that make the product work, and only with what each one needs:
| Provider | Receives | For |
|---|---|---|
| Exotel | Phone numbers, call and message content | Placing calls and sending WhatsApp messages |
| Meta Platforms (WhatsApp Business) | Phone numbers, message content | WhatsApp delivery, where you connect a Meta channel |
| ElevenLabs | Call audio, conversation context | The AI voice assistant |
| LiveKit | Live call audio | Real-time audio transport |
| OpenAI | Conversation text, business and catalogue descriptions | Summaries, qualification and drafting assistance |
| Sarvam AI | Text to be spoken | Speech generation |
| SmartPing | Your mobile number and the one-time password | Delivering the sign-in SMS |
| Cashfree Payments | Payment details you enter directly with them | Processing payments |
| Google (Firebase) | Push notification token | Push notifications |
| Microsoft Azure | Files and images you upload | Storage |
We may also disclose data where the law requires it, or to establish or defend a legal claim. If our business is transferred, data may transfer with it, under this policy.
Some of these providers operate outside India, so data may be processed abroad under contractual safeguards.
When you import or enter an enquiry, you are giving us another person's personal data. You confirm that you have a lawful basis and any consent needed to contact that person, and to have us contact them on your behalf. We use it only to carry out what you have configured.
If one of your customers asks us directly to stop contacting them or to erase their data, we will forward the request to you and act on it. A customer may also reply STOP to a WhatsApp message to opt out.
You may ask us to give you a copy of your data, correct it, or erase it. To do any of these, write to servicedesk@mymobiforce.com from the email address or mobile number on your account.
To delete your account and data
Email servicedesk@mymobiforce.com with the subject "Delete my PropPulse AI account", from the email address on your account or quoting the mobile number you sign in with. We will confirm within 7 days and erase your account, enquiries, conversations, recordings and uploaded files within 30 days. Payment and invoice records are kept where tax law requires, as described in section 6.
Data is transmitted over encrypted connections and stored on access-controlled infrastructure. Identity documents are held in private storage reachable only by the reviewer handling your request. No system is perfectly secure, but we will tell you and the relevant authority if a breach affecting you occurs.
PropPulse AI is a business tool, not directed at children, and is not for anyone under 18. We do not knowingly collect data from children. If you believe a child has given us data, write to us and we will delete it.
If we change this policy we will update the date at the top, and tell you in the app when the change is significant.
For any question about this policy, or to raise a grievance under India's Information Technology (Reasonable Security Practices) Rules and the Digital Personal Data Protection Act, write to our Grievance Officer:
MyMobiForce
Grievance Officer — PropPulse AI
servicedesk@mymobiforce.com
We acknowledge grievances within 24 hours and resolve them within 15 days.